Consumer Behavior

Consumer Behavior

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CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for todaya€™s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Its MyFord Touch allows drivers to touch a screen or use voice commands to crank up the heat, start the defroster, make phone calls, and more. Toyotaa#39;s Entune dashboard system lets drivers view updated weather maps, stream music from theanbsp;...


Title:Consumer Behavior
Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Publisher:Cengage Learning - 2012-08-10
ISBN-13:

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