Sports Sponsorship And Brand Development

Sports Sponsorship And Brand Development

4.11 - 1251 ratings - Source

Subaru and Jaguar provide outstanding examples of what can be achieved when a consistent marketing programme, sports sponsorship and brand development are combined to create a world class brand. Subaru have won several World Championships and achieved consistent success in the World Rally Championship. Jaguar, after many periods of success in sports car racing, are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.The Subaru and Jaguar Stories Mr Martin Beck-Burridge, Jeremy Walton ... that the companya#39;s development programme had been clearly defined since 1984, some four years before the launch of the Legacy and the new Boxer engine.


Title:Sports Sponsorship And Brand Development
Author: Mr Martin Beck-Burridge, Jeremy Walton
Publisher:Palgrave Macmillan - 2001-11-07
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA